Tech, AI & software

Tech UGC creator for AI tools, apps and SaaS

Quick answer

Tim MacDonald is a male UGC creator in Orlando, Florida who makes UGC for apps, software, AI tools and gadgets. He uses technology and AI daily to run his own businesses, so he demonstrates tools the way a real user would. Software gets demoed remotely with a login, and physical tech ships to him.

Best fit for: AI tools, SaaS, apps, consumer tech and business software brands.

Most software UGC fails for one reason: the creator doesn't understand the product, so they read the feature list. I use these tools in my own businesses, which means I can explain what your software actually removes from someone's day.

WORK WITH ME View portfolio

At a glance

Based in Orlando, Florida
Male, millennial UGC creator
Formats: testimonials, problem first ads, product demos, app walkthroughs, hook variations, raw footage
Works with brands and agencies worldwide

Why technical products need a different creator

A lifestyle creator can hold a gadget. Explaining why a workflow tool saves an operator two hours a week is a different skill. It requires understanding the job before the product.

I run businesses that use software daily: quoting, scheduling, inventory, marketing, AI tools for content and operations. I can get to the useful part of your product quickly and say it in plain language.

What I create for tech and software brands

Screen recording plus talking head walkthroughs of the real workflow
AI tool demos that show the input and the output, not just the interface
App onboarding videos aimed at the moment a new user gets stuck
SaaS problem first ads written from the operator's frustration
Consumer tech and smart home demos in a real garage, shop and house
Before and after comparisons of how a task got done previously

Categories that fit naturally

AI tools for small business, marketing and operations
B2B SaaS aimed at trades, automotive, marine, agriculture and field service
Consumer apps: home access, vehicle, fitness tracking, travel
Smart home and connected hardware
Hardware and accessories for creators, shops and garages

Remote friendly by default

Software doesn't need to be shipped. Share a login or a sandbox account and I can shoot from Florida for the U.S. market, which makes this the easiest category to work on with a brand located anywhere in the world.

FAQ

Common questions

Can you create UGC for a SaaS product with no physical component?

Yes. Screen capture plus on camera explanation is the core format. I need access, a sense of who the ideal user is, and the one outcome the product is best at.

Do you script software videos yourself?

I work best from a locked script. If you don't have one, send the outcome your product is best at and who the ideal user is, and we'll agree on the angle before I shoot.

Do you understand technical products?

That's the reason to hire me for this category. Over 15 years of running product businesses in automotive, marine and agriculture means technical and hands-on products are the normal case, not the hard case.

Keep reading

UGC video ads
Ad structure and deliverables.
Hire a UGC creator
How to get a project started.
Male UGC creator
Demographic fit for tech and tools.

The work

Tech & AI work

Vertical video built to be watched. Not skipped.

iGulu home brewing testimonial

Product demo and testimonial for the iGulu home beer brewing machine, showing a fresh pour in my kitchen.

Clara AI waiting customer ad

Problem first UGC ad for Clara AI, an AI receptionist for service businesses, the frustration of customers watching me talk on the phone on the jobsite.

myQ smart home access ad

UGC app walkthrough for myQ smart garage and home access. Filmed at my home, it shows how the garage opener, app and access features tie together into one system I control from my phone.

Dropshipping course ad featuring golf simulators

Direct response UGC ad for an online dropshipping course. It opens with a real Google search for golf simulators to show how expensive products like these can be found and sold online.

See the full portfolio